HHQA

Hotel & Hospitality Quality Alliance (HHQA)
Hotel & Hospitality Quality Alliance (HHQA) offers a comprehensive solution designed to transform your property's performance through our proven three-pillar approach: quality enhancement, revenue optimization, and targeted marketing. Our plug-in suite of services delivers measurable returns within the first six months of implementation.
Our 3 Program Pillars
Quality & Reputation Management
Build trust and excellence
Revenue Generation & Conversion
Maximize every opportunity
Targeted Marketing & Content
Reach ideal guests
Pillar I: Quality & Reputation Management
"If your product is weak and people don't trust your brand, you will never be a sustainably successful and profitable business."
Professional Mystery-Guest Hotel Inspections & Audits
"If you don't really dig deep and find the truth, you're not able to make the best decisions."
Comprehensive property evaluations
Unbiased and objective
Detailed reports with actionable recommendations
 Immediately implementable action plans with quick results
Staff Training Excellence
"The best performing teams are well-trained teams."
Departmental/Hotel-wide training modules
Corrective, relevant training; not generic, theory-based time-wasting sessions
Standards & Service training across all departments
Post-training performance analysis with measurable KPIs
Operational Enhancement
"A smooth operation is a profitable one. The operation should support delivering great guest experiences and maximizing revenue per average guest, as the standard not the exception. Standards and SOPs are not one-size-fits-all. Having the wrong standards and SOP's in place can be more damaging than having none at all.|
SOP/Standards focused
Process optimization
Service excellence standard implementation
Revenue generation "as Standard" weaved into all operational procedures
Reputation Management
"If they don't know you and don't trust you, they'll most likely book somewhere else."
Build a trusted brand and product
Review response strategies
Proactive reputation building
Encouraged positive reviews and how to kill poor feedback via service recovery 
Promote your Quality Management Program to affirm your commitment to guest-experience excellence
"Standards and SOP's are not one size fit all. Having the wrong standards and SOP's in place can be more damaging than having none at all. If your SOP's and standards don't result in effortlessly creating positive guest experiences and maximizing revenue conversion and revenue generation, they're not the right ones for you.
Pillar II: Revenue Generation & Conversion Program
"Your staff will rarely convert potential revenue, and will be unlikely to create revenue generating opportunities unless it's part of their standard operating procedures and it's trained deep into their core default behavior & attitude."
MICE Sales Team Program
Mystery caller audits and follow-up training to enhance conversion rates for meetings, incentives, conferences, and events inquiries.
Front Desk Upselling Techniques
Strategic approaches to maximize room upgrades and additional service sales at check-in and throughout the guest stay.
Maximizing F&B revPAG
Menu engineering, promotional marketing, and menu theming to increase revenue per available guest in food and beverage outlets.
Monetizing Spas, Bars and More
Specialized strategies for ancillary revenue centers to maximize capture rates and average spend.
Hotel-wide Pricing & Promotion
Comprehensive approach to pricing and promoting all purchasable items and services throughout the property.
Pillar III: Targeted Marketing & Content Creation
Market-Specific Campaigns
Demographic analysis and targeting
Custom content development
Digital Presence Optimization
Website conversion enhancement
Social media strategy
Content Creation
Professional, engaging videography
Compelling property narratives & story telling
Making the guest your influencer
Distribution Channel Management
OTA strategy optimization
Direct booking maximization